ADVERTISING - Oxford Fashion Week

Oxford Fashion Week have been very conservative with their advertising technique during the 2011 shows. The main source of advertising is through outdoor and web marketing. Neither of these medias have been proven, by statistics to be the most successful, for that reason, one would presume that the decision to chose these forms of advertising was down to the funding allowance for advertising.
♥ Outdoors – the only form of outdoor advertising was in the form of posters scattered around Oxford in the venues hosting the shows, the universities and in other public areas such as bars and shopping centres. This is not the most enticing form of advertising, however, it will raise awareness of the event and enthuse curiosity into the public, of the event.
♥ Web – this is the only other form of advertising, although this has been done very well through facebook.
In order to attract the attention of the and involve the local community of Oxfordshire, Oxford Fashion Week 2011 opened a public competition in which the winner would win the title of ‘The face of OFW11’. 49 faces were posted on facebook, the faces with the highest ammount of ‘likes’, along with 9 other criterion checks were then considered. The vote was finally made and EMMA APPLETON from WITNEY was the final winner.

This is a great form of advertising as aswell as trying to sell out the shows the attendees feel as though they have involvement in the process, particularly so when Emma Appleton appeared on almost every catwalk. Oxford Fashion Week also uses the presence of twitter, Flckr and a blog, these all attract fans and followers of the event. This is great publicity, particularly when the public begin discussing the event on their own pages, spreading the Oxford Fashion Week name further a field.