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Wednesday, 23 March 2011

Oxford Fashion Week has decided to use many sponsors, all of whom are local to he oxford area, from the hair stylists to the covering publicists. This is very good for both sponsors and the event, as it keeps it true to the name of the event ‘Oxford’ whilst it promotes the brands through the media coverage. Although this is excellent for the Oxford area, it does not help the event in grounding its roots nationally. National fashion shows such as London Fashion Week use national brands, such as Toni&Guy to sponsor them, this is a household name across the UK and so helps a visitor to recognize the event. A customer from London will not of heard of Mahogany Hairdressing, making it hard for them to recognize and connect with the event. For this reason, Oxford Fashion Week may want to take advantage of well-known, national sponsors. The National Wedding Show do not use sponsors, the reason behind this may be due to the great success of the event in past years, meaning the event does not need the support or money from a sponsor. Although this is a positive in that the company is able to stand alone without the support of another, it also seems that a lot of publicity can be gained from having a sponsor and the name of the event can be spread further a field, increasing awareness and interest in the event.

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