DIRECT EMAIL

Direct mail is the promotion of products or services via email Email marketing, if done effectively, can be a great balance for both the National Wedding Show and Oxford Fashion Week. Having said that, it must be done fittingly.

‘Econsultancy, a leading source of independent advice and insight on digital marketing and e-commerce, recently conducted its annual Email Marketing Industry Census. Its results state that 61% of respondents report an average ROI from their (email) campaigns of around 300%, while a further 30% declare it to be above 500%.’

There are, however, rules to getting the email marketing right;
1) It must be relevant. Market to the mistaken addressees and you jeopardize opt-outs and unrecoverable lost contacts for future promotions.
2) Be careful of how frequent you send out emails. Over-mailing your email subscribers can turn even the most engaged receiver off. USE ASOS EXAMPLE!!! Some recipients prefer to be contacted no more than once a month, whereas others are so engaged with your brand that they are content to receive updates daily.
3) Be cautious when using graphics. Images should complement your message content, not detract from it. Make sure your use of graphics supports everything from your brand through to your call-to-action effectively. Remember that excessive images can slow message loading.
4) Try to include personalized touches within the email. Try to add a name or other relevant customer information.
Email marketing has the potential to deliver a larger ROI than any other marketing discipline, but to achieve this, the needs of the customer have to come above all else. Both the National Wedding Show and Oxford Fashion Week have a great opportunity to utilize this marketing tool to benefit them selves.