DIRECT EMAIL - Oxford Fashion Week

Oxford Fashion Week has no direct email or newsletter sign up section, there is a section stating the email addresses of the different departments of the event but that is all the email marketing options available. Oxford Fashion Week is a very new event and would be able to grow and develop in the years to come with the aid of audience profiling. Not having this option is damaging to the event as it is a simple and low cost, yet effective way of gathering the information. Not having e-newsletters available for customers may also be damaging in that it will not keep the event fresh in their minds, they may forget about the event and subsequently not purchase tickets or attend. An objective for the years to come may be the introduction of direct mail.