Its communications objectives are to encourage consumer response, to make consumers aware of the event, to improve visitor loyalty and to excite the public. As it is a growing brand, these objectives aim to establish the event in the Oxfordshire area.
Product Objectives for the company may be to Develop new products and features of the event, in 2010 Oxford Fashion Week had 2 launch parties, runway shows, 1 speaker event and 1 exhibition, this year, however there will be all of these same shows, plus the addition of an ethical fashion gig, and ethical fashion fair and an exclusive press launch. As Oxford Fashion Weeks grows and establishes itself in the industry it may begin to compete with other fashion weeks, such as the ‘FUZE Fashion Week’ in Bristol. Comparisons of standards and prices, for example, may begin to take place and this will create a competitive edge, and a new goal or objective for Oxford Fashion Week.
Although the number of both sponsors and retailers supporting the show this year has increased a great deal there is will still be the objective for the next show to have more sponsors and more brands featured.
Some of the prices for the shows, such as the couture show are rather expensive at around £45, as the majority of attendees are students the prices may need to be considered for the objectives for the following year, however, Oxford is an affluent area, are if the show proves a sell out this objective may need to be reconsidered.
The aims of the promotional objectives are likely to be to; increase the ticket sales, or to increase the ammount of tickets available. To increase the attendant level and the reputation and image of the company.
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