The National Wedding Show uses a few promotional sales tools in order to attract the large ammount of customers they get. They use three of the consumer sales promotions techniques, the ‘win’, ‘free’ and ‘save’ pull factors to entice customers. The National Wedding Show use price promotion and competition promotion to encourage sales of their event.
The National Wedding Show promotes the competitions that the retailers will have on the day from win a wedding dress! courtesy of Incognito or to Winning a personalised Bridal Skin & Make-up Wardrobe courtesy of Natio. All the competitions are listed on the website for the brides-to-be to browse through before they attend the event.
The National Wedding Show use ‘free’ promotion by advertising that everyone who buys a ticket will gain FREE access to the champagne bar. They will also get a FREE goody bag, this is a great pull factor as all brides want to feel pampered and enjoy the wedding experience and so having access to the champagne bar is a very attractive offer. The free goody bag will be a good opportunity to attract potential visitors, but it will also be a good marketing tool for the exhibitors as they will be able to put their leaflets and information in the goody bags.
The National Wedding show use the ‘save’ promotional factor, when a group of 4 purchase tickets they will receive a discount. This is appealing to many people as they feel they are getting a great deal. They also use the advanced booking technique, when tickets are purchased in advance, there is a discount from on the day tickets. This is great for the National Wedding Show as people will feel compelled to buy tickets online and save some money, and then even if they end up not going on the day the National Wedding Show has been able to make profit from that customer. Also in having customers buying tickets online, the opportunity for data collection is possible.
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