PR - Oxford Fashion Week

On the 28th February, at the O3 Gallery in Oxford, Oxford Fashion Week will be hosting an exclusive press launch, there is limited availability and the event is strictly invite only. Due to the event being local to Oxford, there appears to be limited press coverage of the event an any national papers or magazines. However the Oxford Mail has run several Oxford Fashion Week articles both online and in print. B4 online have also run several stories on their online news pages. The oxford theatre review.com company have also covered the press release online. Vogue.co.uk released a story on Oxford Fashion Week on the 27th February, this is a very big achievement for Oxford Fashion Week as Vogue is the most prestigious fashion magazine available and so this press release will help to secure the fashion weeks future, along side establishing the event as a serious and professional event.

Thus far, all the press for Oxford Fashion Week has been extremely positive, although the official website does not have any press release information, other than the date of the launch, a simple search in google results in many local to Oxford articles, each one being very positive. Each and every event that takes place from the models workshop ‘for those with aspirations to tread the catwalk’ to a Fashion Industry Networking evening are all PR activities that Oxford Fashion Week will use to tell a story.

Oxford Fashion Week will have the same stakeholders as London fashion week would have, from the producers, to set designers, seating suppliers, caterers, venues, local community in Oxford, the universities, the models, the press, the stylists, the designers, the local Oxfordshire council and even the cleaners at the end of the event. All of these stakeholders will have different levels of interest and power over the week itself and the Oxford Fashion Week company.