OBJECTIVES

An objective is an end that can be reasonable achieved within an expected timeframe. An objective may consist of a few individual goals. Well formulated objectives are an important element of the marketing process. An objective should be specific, measurable, achievable, relevant and time specific.

Marketing objectives are about getting the right products to the appropriate market at the ideal price.
Communications objectives ought to focus on responsiveness, comprehending, belief, intent to buy or responses. Marketing communications can generate awareness, pass on information and construct imagery.
These objectives are about changing outlooks or to stimulate a customer. You may want to excite or inform a consumer through your communications, this would be your communications objective.

The 4P’s (product, place, price & promotion) can also be used in establishing objectives for the marketing of the event;
Product –
Develop new products or features of the event.
Make the event more efficient.
Place –
Increase the number of retailers at the event.
Improve the events website presence.
Improve the service to channel partners at the event.
Price –
Improve flexible pricing arrangements for example discounting and special deal packages.
Promotion –
Increase the ticket sales.
Increase the attendance at event.
Increase the number of hits on the website.
Improve the reputation of the company.