PR - National Wedding Show

The National Wedding Show plan to hold a press release in the coming weeks, they must be aware of negative journalism, for this reason at the press release only positive things will be said about the event. The stories that will be told must be relevant to the average attendee of the event as these are the people the National Wedding Show are trying to target. This is not an advertising opportunity, it is simply to express how the day will be and state the facts about the event and lastly only the relevant press should be invited such as wedding magazines and local papers.

A stakeholder is A person, group, or organization that has direct or indirect stake in an organization because it can affect or be affected by the organization's actions, objectives, and policies.
There are many stakeholders involved in the National Wedding show, these are:
Public - the local community
Internal – employees, management and company unions
Commercial – Suppliers to the show such as beverage supplier, lighting technicians, platform suppliers for the catwalk etc. The exhibitors and distributors, competition such as other wedding fairs, and customers.
Media – the newspapers, magazine journalists, TV and the Radio.
Government –Members of Parliament, specialist committees such as exhibition standards agency and the local council to the area where the ExCel is situated.
Financial – Shareholders, these are the people whom have invested either time or money into the event and wish to see a return. Banks or financial institutions that may have anything to do with the funding of the exhibition are all stakeholders of the National Wedding Show.
These stakeholders, however, will all have different levels of interest and power within the event, from constructing a stakeholder map, one can see how much interest and how much power the listed stakeholders have.

LEVEL OF INTEREST
Local Community (Public)low(level of interest)/low (level of power)
Distributors (Commercial) low/low
Employees of the company (Internal)High (level of interest)/low (level of power)
Suppliers (Commercial)High/low
Exhibitors (Commercial)High/low
Competition (Commercial)High/low
Customers (Commercial)High/low
MP’s (Government)Low(level of interest) / High (level of power)
Shareholders (Financial)Low/High
Financial Institutions (Financial) Low/High
Management of the company (Internal)High (level of interest) / High (level of power)
Wedding Unions (Internal)High/High
Specialist Committees (Government)High/High

The National Wedding Show have gained press coverage in many bridal and wedding magazines in the run up to and after the event took place. The event, that has just passed, has managed to secure itself eleven articles in wedding and bridal magazines, this is a large ammount of different prints considering the niche markets of weddings. Prior to the event, the National Wedding Show featured in the broadsheet news paper , The Times, this is significant as when looking at the target audience of the National Wedding Show, the target audience are in the ABC1 category, 77% of the ABC1 category read the times. Aswell as features in the times, the National Wedding Show saw press coverage in The Metro, this is a local newspaper to London, which is available for free on the London Tubes. This is good press coverage as the event is taking place in London, thus prompting the travellers around London to attend.

The National Wedding Show was also featured on the TV show 'How To Look Good Naked' This is great as it targets the female market, who are most likely to attend and be encouraged to go from the program.