Oxford Fashion Week is very much local to the Oxfordshire area, this makes PR slightly harder to publicize, as it is not a national known event. The press launch that took place at the beginning of the week was limited space and invite only, although this makes the event seem high class and exclusive it is also limiting the publicity the event receives, perhaps jeopardizing the potential publicity of the event. Oxford Fashion Week has seen many articles written in both online and print papers, however, these are all again local to the Oxford area, making it difficult for the event to establish and become nationally known. The National Wedding Show is much larger and a national event, for this reason PR is much more widely used, with the show appearing on TV shows, such as the well known and much loved Gok Wans ‘How to look good naked’ to national papers, such as The Times and in many a bridal magazines. They also release their own press launch pre event, however, the launch is open to the press in all areas of the UK. I feel that Oxford Fashion Week must increase their PR publicity by opening their press launch and encouraging all magazines, papers and fashion channels from all over the UK to the press launch. This will help the event establish itself further within the industry, helping to achieve its objectives.