The National Wedding Show uses web, radio, outdoor and print advertising whereas Oxford Fashion week only use web and print/outdoor advertising. Each form of advertising has its benefits and I believe that the National Wedding Show advertise more effectively using all the tools available to them. I think that Oxford Fashion Week should spend more of their budget in 2012 on the advertising plans, they need to adopt more forms of advertising in order to spread their name further and let the brand grow to its full potential.