OBJECTIVES -The National Wedding Show

The National Wedding Show has been established for many years, however, it will still have important objectives that have in the past, helped it to achieve and grow to the scale and scope that it is today.

I believe that the communications objectives for the National Wedding Show are as follows;

To keep the consumer happy.
To stimulate the consumer.
To make the consumer aware
To educate and excited the consumer and
To encourage the consumer to buy.

The National Wedding Show is ever evolving, each year there are new stalls, and exhibitors, fashions and ideas, for this reason the objective for the product may be the development of new features for the shows in the years to come. The show has decided that after the exhibition at the ExCel in London, on the 18th, 19th & 20th Feb they will open their doors again to the public in the autumn, this shows the place objectives, instead of having at the ExCel again, it will instead be at Earls Court. They may also strive to achieve a larger amount of retailers the following year as their objective. From researching other wedding exhibitions, the National Wedding Show may chose to raise or lower ticket prices. They will hope that the promotion of the event will help to boost ticket sales, increase footfall at the event and perhaps increase the number of hits on their website.

With the hope of achieving these objectives, the National Wedding Show intend on this year being the biggest and most successful year to date.