The National Wedding Show uses an array of sales promotion techniques such as price promotion and the ‘win’ and ‘save’ techniques. These are very effective in pulling in sales and encouraging the customer to purchase tickets. Oxford Fashion week do not follow the same method and only use the technique of the charity tie in and the ‘free’ pull factor. I believe that Oxford Fashion Week have a lot less experience in sales promotion, as it is only the third year running they are still developing and discovering what works well in this event industry, for this reason there is little other sales promotion, as they are not able to offer discounts and competitions at these early stages. However, as they grow they will need to offer promotions to achieve the much needed ticket sales. I think the National Wedding Show are now very well established and have the opportunity to offer special discounts and encourage the sales of tickets through competitions and deals as they have their customer fan base set and are aware that the event is likely to reach full capacity each year.