SPONSORSHIP - Oxford Fashion Week

As Oxford Fashion Week is a local event, it has been able to attract the support of many local sponsors from the Oxfordshire area. The sponsors include;
♥ B4 Magazine – an Oxfordshire quarterly business magazine.
♥ Mahogany Hairdressing WeMahogany's creative team will work in conjunction with the fashion designers to create a stunning, visual week of events.
♥ Lets Brand it – ‘creative thinkers’ – designers for businesses.
♥ Flawless Agency – Modelling agency
♥ http://www.flawless-models.com/flawless_news.php
♥ The regal – venue
♥ Oxford Mail – local press
♥ Models of Diversity – modeling agency
♥ http://www.modelsofdiversity.org/event_oxford.html
♥ Banniere & co – champagne company
♥ O3 gallery – gallery venue
♥ Cherwell valley college – arts college
♥ Oxford university
♥ Oxford entrepenuers - society
♥ http://www.oxfordentrepreneurs.co.uk/
♥ meller merceux gallery –gallery venue
♥ The Living Room – venue cocktail bar

Every one of these sponsors are local to the oxford area and each have a relevant input into the event itself, for example, Mahogany hair are the official hair stylists and will on the day be styling the models hair. Flawless Agency are the agency that Oxford Fashion Week are using to source a majority of their models, The Regal is hosting a couple of the style shows and the Oxford Mail and B4 magazine will both be covering the week.
Each sponsors objectives for sponsoring Oxford Fashion Week will be the brand image and the coverage from the week. They appear to be local business helping out a local project, this will boost the likeability of the companies as they are seen to be supporting a good, local event. The sponsors will also be hoping to widen brand establishment, and perhaps pick up a few new clients at the Oxford Fashion Week events.
This is a good event for these companies to sponsor as it is a growing, up and coming event, it needs the support of the local businesses and with their help the event will grow year by year. For the sponsors names to be associated with this is good publicity and will help with brand reputation.