Because Oxford Fashion Week is a very new event its objective differ from that of the National Wedding Shows objectives, Oxford Fashion Week are still trying to establish themselves within the fashion event industry, therefore its objectives lie around that but the National Wedding Show is already the UK’s largest wedding exhibition, for this reason their objectives will be different from the fashion week as its objective lie solely around the consumer and revenue from the event, instead of the establishing of the event like Oxford Fashion Week. I believe that both events have aimed their objectives in the best possible way and have established objectives that are both reasonable and achievable.